The article discusses how the demand for electricity changes with price. The researchers found that in the short term, people and other consumers don't change their electricity use much when prices go up or down. But in the long term, consumers are more likely to adjust their electricity consumption based on price changes. This means that when predicting future electricity use, it's important to consider how prices might change. The study also suggests that in certain situations, like in the electricity market, short-term price changes can influence the strategies of economic agents.