Business, Management and Accounting
5 years ago

Revolutionizing Retail: Fuzzy Method Boosts Customer Satisfaction in Clothing Chains

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Advances in intelligent systems and computing
Fuzzy AHP-QFD Methodology and Its Application to Retail Chain
Şükran Şeker

Paper Summary

The goal of the study was to improve customer satisfaction in a clothing retail chain in Turkey. The researchers used a combination of Fuzzy Analytic Hierarchy Process (FAHP) and Quality Function Deployment (QFD) methodologies to better understand customer preferences and enhance product offerings. The integrated approach was found to be more effective than traditional Fuzzy QFD methods.

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