Digital technologies revolutionize supply chains, reducing the bullwhip effect worldwide.
The article explores how digital technologies are changing supply chains, focusing on the bullwhip effect where demand variability increases along the supply chain. By reviewing existing literature, the researchers found that digital technologies can help reduce the bullwhip effect by improving information flow and coordination among suppliers, manufacturers, distributors, and customers. This study provides insights for using technology to minimize supply chain disruptions and highlights areas for future research in this field.