The BlueJourney program by ThinkLab Brazil helps companies solve problems and create innovative projects through collaboration. Using Design Thinking techniques, the program focuses on understanding people's needs and analyzing technical and business feasibility. Industry, technology, business, and research experts work together in activities like co-creation, research, and prototype development to find comprehensive solutions. By the end of the program, projects, process changes, and new ways of thinking are developed, leading to a more innovative and engaged approach to problem-solving.