The article explores how different stages of a company's life cycle influence the way they form strategic alliances. In the early stages, companies focus on getting funding and developing new ideas. As they grow, they look for partners that can help them market and distribute their products. Later on, they seek out partners with similar goals to improve efficiency. Finally, in the stability stage, companies seek partners with different resources to gain new knowledge. Strategic alliances are crucial for companies to succeed in a competitive global market and can help them develop new products faster and increase their chances of survival.