The article explores different types of transfer in ideational metaphor, focusing on how words change their form and meaning. The researchers found five main types of transfer, including turning verbs into nouns and adjectives, and vice versa. These changes help create new ways of expressing ideas. They also discovered two other types of transfer that don't create ideational metaphor because they don't involve a shift in meaning. Overall, the study shows how language can be transformed to convey complex concepts in different ways.