The global financial crisis that began in 2008 had a big impact on beer sales in Tanzania. It started in the US but spread worldwide, causing economic problems in many countries. The crisis hit developed countries hard, with the US economy shrinking by 6% and unemployment rising to 10.2%. Tanzania was affected too, especially in the industrial sector like brewing. The crisis didn't hit African economies as hard as others, but it still had a significant impact on industries like brewing.