Business, Management and Accounting
5 years ago

Unlocking Customer Lifetime Value: Revolutionizing Customer Segmentation for Targeted Engagement.

1 view
Jurnal Aplikasi Manajemen
CUSTOMER SEGMENTATION ANALYSIS BASED ON THE CUSTOMER LIFETIME VALUE METHOD
edwin agung pratomo, Mukhamad Najib, Heti Mulyati

Paper Summary

Companies analyzed customer data to understand their behaviors and preferences. They used Customer Lifetime Value (CLV) to measure the potential value of each customer. By applying the K-means cluster method, they grouped customers into four segments based on their CLV. The highest average CLV value was Rp 19,170,991,- and the lowest was -Rp 112,566,-. The majority of customers fell into the low-value segment.

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