Big4 Auditors Charge Higher Fees in Response to Audit Tendering.
The study looked at how audit pricing is affected by mandatory audit tendering in the European Union. They found that Big4 auditors charge higher fees when facing a tender, while non-Big4 auditors do not. However, there was no difference in audit quality between auditors facing a tender and those who were not. This suggests that Big4 auditors focus on pricing strategies, while non-Big4 auditors use different approaches to retain clients.