Innovation is crucial for a company's success, and corporate culture plays a big role in sparking innovation. By analyzing how corporate culture impacts business innovation, it was found that a strong culture can create an environment that encourages creativity among employees. A model called the wheeled development model was introduced, which shows how building a strong corporate culture can boost innovation within a company. This model focuses on four key aspects of culture: spiritual, behavioral, institutional, and material. By nurturing these aspects, a company can enhance its capacity for innovation.