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Enterprises Gain Unbeatable Edge by Balancing Price and Quality

Regional’ni aspekti rozvitku produktivnih sil Ukraїni
FEATURES OF COMPETITIVE ADVANTAGES DEVELOPMENT OF THE ENTERPRISE IN MODERN FUNCTIONING CONDITIONS
Dariia Bernytska

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The article discusses how companies develop competitive advantages by focusing on internal strengths and meeting specific consumer needs. It explains that competitive advantages come from a combination of factors, with price and quality being crucial for success in both local and global markets. The key to creating competitive advantages lies in improving the quality and quantity of products or processes.