The article discusses the evolution of marketing over time, focusing on its development in the United States and Western Europe. It highlights the shift from a producer-oriented market to a consumer-oriented one, leading to the importance of marketing in business strategies. Five key marketing concepts are identified, including product, trade, and social aspects. The concept of marketing mix, consisting of product, placement, price, and promotion, is crucial for effective marketing strategies. Each element of the marketing mix contributes to shaping an organization's marketing policies to influence the market effectively.