Computer Science
5 years ago

AI negotiation agents revolutionize e-commerce transactions with win-win outcomes

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A Study of Integrative Bargaining Model with Argumentation-Based Negotiation
Jinsoo Park, Hamirahanim Abdul Rahman, Jihae Suh, Hazami Hussin

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E-commerce is getting more competitive, so researchers looked into using AI to help with negotiations. They created a new strategy for AI negotiation agents to make offers that focus on sharing information and making deals that benefit everyone. By testing this strategy in online purchase tasks, they found that it made offers more convincing and improved the outcome of negotiations. This shows that using AI negotiation agents with this new strategy can make online transactions better for everyone involved.