Business, Management and Accounting
5 years ago

Boost profits and retain customers with data-driven marketing strategies in logistics

2 views
International Journal of Applied Management Science
An RFM and CLV analysis for customer retention and customer relationship management of a logistics firm
Lithiya Paul, T. Radha Ramanan

Paper Summary

The article discusses how a logistics firm can retain customers by analyzing their buying behavior. By looking at how recently, how often, and how much customers spend, the firm can identify which customers are most valuable. This helps the company focus on keeping those customers happy to maximize profits. The study shows that by using this approach, the firm can make better decisions on marketing strategies and budget allocation to retain the right customers.

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