The article discusses how the environment is important for economic growth and how theories like sustainable development focus on balancing economic progress with environmental protection. It explores modern theories that guide decision-making for sustainable development, such as the energy theory of nature management and the theory of creative economy. The concept of ecological construction is introduced as a way to create a healthy environment for current and future generations by using resources efficiently and extending the life cycle of construction products. The article also looks at the positive effects of implementing environmental construction practices.