The study looked at what influences Muslim women in Indonesia to buy halal cosmetics. They surveyed 304 women in three cities and used a statistical method to analyze the data. The results showed that liking the product and feeling in control of buying it, along with knowing the brand well, make women more likely to purchase halal cosmetics. However, what others think doesn't seem to have an impact. This means that Muslim women who are familiar with the brand, have a positive attitude towards the product, and feel confident in their decision-making are more likely to buy halal cosmetics.