Commercial banks in India are managing interest rate sensitivity to maximize profitability. Public and private sector banks like Bank of India, Andhra Bank, Axis Bank, and HDFC Bank are using the GAP analysis model to measure interest rate risk. This helps them adjust pricing of assets and liabilities to reduce the impact of risks like liquidity, credit, exchange, and interest rates. By implementing strategies to manage these risks, banks aim to increase their Net Interest Income and overall financial stability.