Computer Science
5 years ago

Data visualizations revolutionize social media analytics, shaping business decisions.

Amsterdam University Press eBooks
Between automation and interpretation : Using data visualization in social media analytics companies
Salla-Maaria Laaksonen, Juho Pääkkönen

Paper Summary

Data visualizations play a crucial role in social media analytics companies by helping them make their knowledge claims more credible and valuable. Researchers studied four Finnish companies and found three main practices of using visualizations: simple-boxing, flatter-boxing, and pretty-boxing. These practices help analysts create analytics that meet high business expectations.

Related papers

Theme background image
Social Sciences
3 years ago

Social media analytics tools revolutionize financial sector decision-making.

Social Media
Sentiment Analysis
Big Data Analytics
2 views
Business, Management and Accounting
3 years ago

Unleashing Big Data Analytics: Transforming Businesses and Boosting Profits!

Big Data Analytics
Social Media
User Acceptance
3 views
Theme background image
Computer Science
5 years ago

Data visualizations revolutionize social media analytics, shaping business decisions.

Information Visualization
Big Data Analytics
Sociomateriality
1 view