Business, Management and Accounting
5 years ago

Flavor Preference Dominates Tea Consumption Habits Among Women.

Potravinarstvo Slovak Journal of Food Sciences
Investigation of consumer behaviour at selected market commodity
Andrej Géci, Ľudmila Nagyová, Stanislav Mokrý, Jana Rybanská

Paper Summary

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The study looked at why people buy tea and what influences their choices. They surveyed 640 people and found that most of them drink tea, with women being the majority. The main factor in choosing tea was its flavor. Many people preferred loose tea over tea bags. The researchers used statistical tests to analyze the data and confirmed their assumptions about consumer behavior.