Business, Management and Accounting
5 years ago

Blenders Revolutionized: Customer Preferences Drive Quality Improvement in Manufacturing Company

International Journal of the Analytic Hierarchy Process
CUSTOMER DRIVEN QUALITY IMPROVEMENT OF A SPECIFIC PRODUCT THROUGH AHP AND ENTROPY BASED QFD: A CASE STUDY
Chitra Lekha Karmaker, Pobitra Halder, Sohail Ahmed

Paper Summary

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The article discusses how a company improved the quality of its blender by listening to what customers want. They used a method called Quality Function Deployment (QFD) along with the Analytic Hierarchy Process (AHP) and entropy to figure out what changes to make. By doing this, they were able to prioritize what customers care about most and make the blender better. This approach helps companies make products that customers will love and buy more of.