The article explores how passenger air services in Poland can thrive in the global market by developing effective strategies for competition and economic efficiency. By analyzing data from 2003-2017, the researchers found that companies must actively engage in complex relationships to succeed. This leads to the creation of a new transport segment focused on improving consumer service. As market competition intensifies, companies adapt and innovate, resulting in a more level playing field in terms of service quality and sector structure. The study sheds light on how demand for air travel is influenced by price and comfort, and how airline operations evolve in response to market changes.