Business, Management and Accounting
5 years ago

Quatrro BPO firm revolutionizes market strategy, targets small enterprises for growth.

Emerald Emerging Markets Case Studies
Rethinking Quatrro’s execution strategy: capturing the small and medium-sized enterprise market
Srinivas Pingali, Grishma Shah, Janet L. Rovenpor

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The article discusses how a BPO firm, Quatrro, aimed to grow by targeting small and medium-sized enterprises using Blue Ocean Strategy principles. The firm faced challenges in acquiring new clients and competing with local CPA firms. The President of Market Development and Strategy, Sri Rao, needed to present a plan to accelerate growth at an upcoming board meeting. The goal was to reinvent Quatrro's execution strategies to capture a new market and overcome competition in a dynamic global business environment.