Finnish SMEs in Estonia: Exporting Success and Market Challenges Unveiled.
The article looks at how Finnish small businesses expand into Estonia. They studied 121 companies from January to August 2018. Most Finnish SMEs start by slowly entering foreign markets. They mainly use exporting to enter, aiming to gain market share. A big challenge is not knowing enough about the new market. The study shows that existing internationalization models still apply, and most Finnish SMEs follow a step-by-step process when going global. This research suggests that different theories are needed to fully understand how small businesses expand internationally.