The paper looks at how making it easier for European countries to sell goods to the USA can boost trade between them. By analyzing US laws and data from 1995 to 2014, the researchers found that reducing barriers could increase trade by over 20%. While the US currently has low barriers compared to other countries, cutting them down could still have a big impact on trade. This shows that removing obstacles to trade is important for increasing the flow of goods between the EU and the USA.