Economics, Econometrics and Finance
5 years ago

Innovative product design boosts consumer adoption of soft furniture products!

Edward Elgar Publishing eBooks
Product design innovation and functional innovation effects on consumers adoption of soft furniture
Viltė Auruškevičienė, Sabina Senkevic

Paper Summary

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The article explores how product design and functionality affect consumers' adoption of soft furniture. Companies need to understand what consumers want to succeed. The study looks at how innovative design and function impact consumers' willingness to buy and pay more for soft furniture.