The article discusses how cultural heritage has become a prominent topic in academic research. Scholars from various fields like geography, history, and art history are exploring the concept of heritage from different perspectives. Heritage is seen as both historical sites preserved for tourism and shared values and memories passed down through generations. Different experts have their own ideas about what heritage means, leading to diverse interpretations and expectations. The study aims to understand the complex nature of cultural heritage and how it is intertwined with politics, economy, and societal values.