Business, Management and Accounting
5 years ago

Innovating for Sustainability: A Framework to Save the Planet

Journal of Management for Global Sustainability
Business Strategies for Sustainability-Motivated Innovation: A Conceptual Framework
Bernard Arogyaswamy

Paper Summary

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The article discusses how businesses can innovate in a way that benefits the environment and society. It introduces a framework that combines different types of innovation with sustainability strategies. By aligning innovation with sustainability goals, companies can create new products, improve processes, and enhance management practices while also reducing negative impacts on the environment and society. This approach can lead to competitive advantages for businesses and contribute to economic growth in a more sustainable way.