Investors need to make smart decisions to make money in the stock market. By using Portfolio Management, they can control their investments and make more money. A good strategy can help them predict how risky an investment is and how much money they can make. Some investors are starting to think about different ways to invest, not just sticking to one plan. But factors like worries, personal needs, and age can affect how investors make decisions. The goal of the research was to understand what factors influence investors and how they build their investment plans. The study found that different strategies work best for investors based on their age, income, and needs.