The article explores how customers' views on a company's social responsibility affect their willingness to participate in CSR activities. The study found that when customers see a company as socially responsible, they are more likely to identify with that company and engage in CSR initiatives. This connection is stronger when customers perceive the company's CSR efforts as credible. Essentially, customers are more likely to support and participate in CSR activities when they believe in the company's commitment to social responsibility.