Social Sciences
5 years ago

Personalized online security nudges quadruple effectiveness, revolutionizing password protection.

Computers in Human Behavior
Nudge me right: Personalizing online security nudges to people's decision-making styles
Eyal Péer, Serge Egelman, Marian Harbach, Nathan Malkin, Arunesh Mathur, Alisa Frik

Paper Summary

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Nudges are small changes that help people make better choices. In this study, researchers found that personalized nudges for online security can be up to four times more effective than generic ones. By analyzing how people make decisions, they can choose the best nudge for each person. This means that tailoring nudges to individuals can greatly improve online security practices.