Mutual funds are popular investment options for many people because they offer safety, good returns, and tax benefits. To attract investors, fund houses use creative marketing strategies. These strategies aim to understand investors' needs, help them reach their investment goals, and keep them satisfied. The success of mutual fund marketing influences investors' behavior. Fund houses need to focus on providing good support and services to retain existing investors. The study shows that how mutual fund marketing impacts investors' decisions is important in the competitive market.