Social Sciences
5 years ago

New method revolutionizes measuring customer loyalty for business success in changing markets.

Marketing and Digital Technologies
Measuring consumer loyalty in competition
Viktoriia Sinkovskaya

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The article explores different ways to measure customer loyalty and introduces a new method called the Integral Loyalty Indicator (InLI). This method breaks down loyalty into three components: market, internal environment, and consumer. By using this method, companies can better understand what influences customer loyalty and how to improve it.