Business, Management and Accounting
5 years ago

Social ties hinder small business success in emerging economies, study finds.

Academic Journal of Economic Studies
Do social capital and small and medium enterprise factors influence the performance of small businesses? empirical evidence from emerging economy
Habibu Sani, Shazida Jan Mohd Khan, Mohd Saifoul Zamzuri Noor

Paper Summary

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The study looked at how social connections and factors related to small and medium businesses affect the performance of small businesses in a developing country. They surveyed 139 small businesses in two states in Nigeria and found that networking, technological innovation, and number of employees have a positive impact on business performance. However, trust was found to have a negative relationship with performance. The study suggests that focusing on building social connections and implementing effective strategies can help small businesses in emerging economies succeed.