This study looked into whether living in an area with water scarcity affects how people make decisions about saving water. The researchers analyzed data from over 20 cities in Spain, comparing areas with water scarcity to those without. They found that people who faced water scarcity tended to be more personally involved in conserving water, and as a result, they were more likely to make decisions to save water. Despite this, the overall decision-making model wasn't significantly influenced by the water scarcity context. The most important factor that impacts water conservation behavior is personal involvement in water-saving activities. This research could help water managers and policymakers understand how personal connections to water conservation can influence people's behaviors, especially in regions where water is scarce.