Franchising is a popular way of doing business in many countries. This article looks at why franchising has grown differently in Morocco, Algeria, and Tunisia. The researchers studied the laws, politics, and economies of these countries to understand why some do better with franchising than others. They found that the rules and support from the government play a big role in how well franchising works in a country. This shows that the environment a business is in can affect how successful it is when it expands to new places.