Business, Management and Accounting
4 years ago

Unlocking Customer Loyalty: Do Loyalty Programs Really Work?

Journal of Critical Reviews
IS LOYALTY PROGRAM AS A MARKETING TOOL EFFECTIVE?

Paper Summary

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Loyalty programs are popular tools for businesses to keep customers coming back. This study looks at whether loyalty cards actually make customers more loyal. The researchers want to see if these programs really work. They found that loyal customers are valuable because they spread good word-of-mouth, buy more often, and stay with the company. Loyalty programs can help increase customer loyalty and are effective in retaining customers.