Business, Management and Accounting
4 years ago

Complexity of alliance contracts impacts success in telecommunications industry.

Journal of Business Venturing
Entrepreneurial alliances as contractual forms
Jeffrey J. Reuer, Africa Ariño, Thomas Mellewigt

Paper Summary

The article explores how companies in the German telecommunications industry design their alliances by focusing on the specific terms in their contracts. The researchers found that alliance contracts can vary in complexity, but non-equity alliances are not necessarily more complex than equity alliances. Factors like investment, relationships, and search costs influence how companies choose to structure their alliances.

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