Housewives' Product Knowledge and Involvement Boost Tupperware Repurchases in Indonesia
The study looked at how knowing about Tupperware products and being involved with them affects whether housewives in Surabaya, Indonesia will buy them again. They surveyed 150 housewives and found that both product knowledge and product involvement have a significant impact on whether they will repurchase Tupperware products. This means that when housewives know more about the products and are more engaged with them, they are more likely to buy them again.