Business, Management and Accounting
5 years ago

Revolutionizing Car Seats: Meeting Customer Needs for Ultimate Comfort

ComTech Computer Mathematics and Engineering Applications
The Application of Quality Function Deployment in Car Seat Industry
Humiras Hardi Purba, Sunadi Sunadi, Suhendra Suhendra, Else Paulina

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The research focused on improving car seat designs by understanding customer needs and using Quality Function Deployment (QFD) analysis. By comparing customer satisfaction ratings with competitors, the study found that technical requirements, material, and damping characteristics are crucial factors in the car seat industry. The QFD method revealed that seat options have the highest importance at 27.39%, followed by material at 25.94%, and damping characteristics at 19.17%. To enhance quality in the future, more attention should be given to developing customer needs related to car seats.