The article discusses how studying the relationship between humans and birds is crucial for conservation efforts in the Neotropics. Conservation social science combines different social sciences to understand how people impact bird populations. By studying human behavior, we can address major threats to bird conservation in the region. The research shows that understanding human perspectives is key to the success of conservation initiatives. Case studies demonstrate how this approach can provide valuable insights for protecting Neotropical birds. Conservation biologists and ornithologists can benefit from collaborating with social scientists to improve conservation strategies.