Business rules are a way to organize and automate business processes. They help separate the rules that drive a process from the machinery that carries them out. By using a business rules system, companies can define their policies and guidelines in a clear and structured way. This technology is valuable because it separates business logic from its implementation, making processes more efficient. Business rules are like commands that guide how a business should behave based on its policies. They help define and control different aspects of a business.