The article discusses how to create a dynamic enterprise architecture that balances agility and coherence in the face of evolving business needs. It introduces the concept of Dynamic Architecture (DYA) as a way to quickly adapt to changes and achieve business objectives. The DYA model outlines ten principles for implementing agile architecture effectively. Strategic dialogue, architectural services, development strategies, and governance are key components in maintaining coherence and agility within an organization. The goal is to enable businesses to make informed decisions, align their architecture with their goals, and effectively manage development processes.