Social Sciences
4 years ago

Imitation products lure young consumers with pricing and social influence.

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri
Mohd Aliff Farhan Miat, Mohd Aliff Farhan

Paper Summary

The study looked at why young people buy imitation products. They focused on pricing, personality, social influence, and economic factors. They surveyed 100 students at UiTM Malacca City Campus. The researchers used SPSS to analyze the data.

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