The study looked at how customers interacting on social media affects brand awareness among students at UiTM Cawangan Melaka Kampus Alor Gajah. They surveyed 346 students using a questionnaire with 27 questions. The researchers used a Likert Scale to measure responses. They found that Word of Mouth, Customer Attitude, and Brand Page Commitment had a significant impact on Brand Awareness, while Purchase Intention did not. The data was analyzed using SPSS software.