Business, Management and Accounting
4 years ago

Product pricing strategies shape consumer behavior and business success worldwide.

WORLD SCIENTIFIC eBooks
Pricing of Products & Services
Tridib Mazumdar

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The price of a product or service is really important for businesses. It affects how much people want to buy it, how much money the company makes, and how much profit they get. Prices also show how good the product is, what customers think of themselves when they buy it, and how the company decides on prices. This book helps business students and professionals learn how to set prices that make money in different situations.