Business, Management and Accounting
4 years ago

Unlocking Startup Success: How Web Analytics Can Make or Break Businesses

Communications in computer and information science
Importance of Web Analytics for the Success of a Startup Business
Bhavook Chitkara, Syed Mohd Jamal Mahmood

Paper Summary

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Web Analytics is crucial for the success of startup businesses by helping them understand user behavior on their websites. It provides valuable data on website visitors, such as demographics, interests, and traffic sources. By analyzing this information, startups can tailor their content to meet user preferences and make informed decisions. Research shows that using Web Analytics can significantly increase the chances of a startup's success.