Business, Management and Accounting
4 years ago

Revolutionize Customer Relationships with Modern Marketing Concepts!

1 view
JOURNAL OF THE UNION OF SCIENTISTS - VARNA, ECONOMIC SCIENCES SERIES
Applications of modern marketing concepts
Darina Pavlova

Paper Summary

The article discusses how businesses can maintain and grow their customer base by using modern marketing concepts. It focuses on customer equity, customer engagement, and customer lifetime value. The author suggests using a toolbox to improve customer relationships and increase their value for the company.

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