The article explores how sustainable entrepreneurs use innovative business models to balance environmental, social, and financial goals. Researchers studied 12 organizations in seven countries, finding that these companies engage stakeholders, promote community values, and offer convenient access to sustainable products. They also form partnerships, run businesses as social movements, and utilize internet-based operations. By integrating sustainability into their strategies, these organizations achieve financial stability while benefiting society. The study identifies how business model innovations can overcome tensions and create multiple forms of value.