High service quality key to customer satisfaction and loyalty in business
The article explores how providing high-quality service is crucial for keeping customers happy and loyal in today's competitive business world. By focusing on delivering excellent service, companies can increase customer satisfaction and retention. The study shows that Total Quality Management (TQM) plays a key role in improving service quality and ultimately customer satisfaction. This means that companies need to constantly strive to meet and exceed customer expectations to build loyalty and succeed in the market.