Business, Management and Accounting
4 years ago

Unlocking Customer Loyalty: The Key to Business Success Revealed

Developments in marketing science: proceedings of the Academy of Marketing Science
Customer Experience of Value: Some Insights into the Satisfaction–Loyalty Link and Customer Loyalty Retention: An Abstract
Shu‐Ching Chen

Paper Summary

Related papers

Business, Management and Accounting
a year ago

Loyalty programs may backfire, making customers less loyal.

Customer Relationships
Social Media
Work Engagement
1 view
Business, Management and Accounting
4 years ago

Loyalty programs boost store loyalty through customer satisfaction in Indonesia.

Customer Relationships
Retail Behavior
Consumer Behavior
1 view
Business, Management and Accounting
4 years ago

Boosting Customer Satisfaction Key to Success in Nepal's Telecom Industry

Customer Relationships
Retail Behavior

The article explores how customer satisfaction and loyalty are connected through the experience of value. By reviewing past studies, the researchers propose a framework that shows how customer experience of value can strengthen the bond between satisfaction and loyalty, as well as retain loyal customers. They found that focusing on creating a valuable experience for customers can help turn satisfied customers into loyal ones and maintain their loyalty over time. This research provides insights for businesses on how managing customer experience can impact customer loyalty and overall business performance.